Help every child their way
No single mould. Our products support different learning profiles and give each child the tools to succeed.
Quebec brand · Founded at 17
The Robiii experience: a brand born from a difference
Robiii is the story of Antoine Robillard, who turned his ADHD and dyslexia into a force for creation. Today it's a Quebec brand of educational and sensory toys that helps young people learn, focus and thrive in their own way.
130+ products 200+ points of sale 500,000+ YouTube subscribers
Our story
It all started with an idea at 17
Antoine Robillard lives with ADHD, dyslexia, dysorthographia and dysgraphia. Rather than seeing them as limits, he chose to make them the starting point of a company.
At school, Antoine quickly realized that traditional methods weren't made for everyone. He needed to move, to manipulate objects, to channel his energy in another way. Robiii was born from that very concrete need: to create objects that help young people focus, manage their emotions and learn through play, without having to fit a mould.
At 17, he launched his first idea and built, step by step, a complete brand. From design to distribution, Robiii grew into the number-one Canadian toy brand on YouTube, with more than 500,000 subscribers, 130 products and a presence in over 200 points of sale across Canada.
Behind every product is the same conviction: a difference isn't an obstacle, it's another way of seeing the world — and sometimes, it's exactly what you need to reinvent it.
Our mission
Building tomorrow's world by helping today's youth
We design educational, sensory and anti-stress toys that support focus, fine motor skills and emotional regulation. Tools made for neurodiversity: ADHD, autism, anxiety, dyslexia and learning challenges.
Learning through play
When learning becomes a game, focus follows. Our toys turn effort into fun and mistakes into discovery.
Recommended by pros
Our tools are recommended by occupational therapists and educators, and used in classrooms and at home alike.
The Robiii DNA
The 3 i's: idea, invention, implementation
Three words that sum up how we work, from the very first sketch to the product a child holds in their hands.
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1
Idea
Everything starts with a real need: helping a child focus, calm down or learn differently. We observe, we listen, we imagine.
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2
Invention
We design, test and refine the product until it's useful, durable and fun. Nothing is left to chance.
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3
Implementation
We distribute and support. The product comes to life in stores, schools, clinics and homes across Canada.
By the numbers
A Quebec brand making its mark
130+
educational and sensory products
200+
points of sale across Canada
500,000+
YouTube subscribers
$30,000+
given back to the community
Our values
What guides us every day
Local pride
Designed and distributed in Blainville, Robiii is a Quebec company that believes in the strength of the local economy.
Inclusion
Neurodiversity isn't a side case: it's our starting point. Every product is built to help, never to label.
Perseverance
From an idea at 17 to a number-one brand on YouTube: we move one step at a time, with grit and creativity.
Community commitment
Giving back is part of the journey
More than $30,000 has already been given back to organizations and causes that support young people. Helping is also our mission every day.
From the very beginning, Robiii has believed a company can grow while giving back. By supporting organizations that help young people — in education, health and inclusion — we extend our mission well beyond our products. Every toy sold contributes, in its own way, to something bigger: helping the next generation reveal its potential.
In the media
Robiii in the press
Antoine and Robiii's journey has caught the eye of the press and been backed by a loyal community.
Le Soleil
The journey of a young Quebec entrepreneur turning his differences into a force for creation.
Courrier Laval
A local brand helping young people in the region learn and thrive in a different way.
Kickstarter
A community that believed in the project from day one and helped Robiii come to life.
Be part of the journey
Discover Robiii, your way
Whether you're a family looking for the right tool or a business ready to distribute our products, there's a way in for you.
Robiii, a Quebec brand of educational and sensory toys
Founded in Blainville by Antoine Robillard, Robiii designs and distributes educational, sensory and anti-stress toys made for neurodiversity — ADHD, autism, anxiety, dyslexia and learning challenges. Born from a personal journey, the brand puts people first: helping every child learn, focus and thrive in their own way. Now the number-one Canadian toy brand on YouTube, recommended by occupational therapists and educators, Robiii reaches more than 200 points of sale across Canada. Discover our products in the online shop, become a distributor or find us at our points of sale.